Impact Highlights
Impact Highlights
Impact Highlights
Design leadership through systems, strategy, and scale
Design leadership through systems, strategy, and scale
Design leadership through systems, strategy, and scale
Design programme leadership
Scaled UX research and design operations across multiple products. A design transformation programme that lifted customer happiness by 64% YoY.
Building scalable design systems
Established a global design system adopted across product squads, cutting UI build time by 55% and embedding accessibility standards into the development pipeline.
Strategic design alignment
Unified product and design roadmaps around shared KPIs, aligning design outcomes with measurable business growth. Contributed to a 28% YoY revenue increase.
Scaling design operations
Streamlined team rituals, feedback processes, and growth frameworks to boost design velocity and clarity. Scaling consistent delivery across distributed teams.
Continuous discovery systems
Operationalised a 15K user feedback community connecting users, design, and product teams. Turning insight into roadmap priorities and measurable feature success.
Cross-team orchestration
Orchestrated a multi-team design modernisation programme serving 2M users, driving a 12% QoQ rise in satisfaction while reducing design debt and cognitive load.