Impact Highlights
Impact Highlights
Impact Highlights
Design leadership through systems, strategy, and scale
Design leadership through systems, strategy, and scale
Design leadership through systems, strategy, and scale
Design Programme Leadership
Scaled UX research and design operations across global products. Led a design transformation programme that lifted customer happiness by 64% YoY and embedded continuous improvement into delivery practices.
Building Scalable Design Systems
Established a global design system adopted across product squads, cutting UI build time by 55% while embedding accessibility and consistency into the design-to-development pipeline.
Strategic Design Alignment
Unified product and design roadmaps around shared KPIs, connecting design outcomes to measurable business goals – contributing to a 28% year-on-year increase in company revenue.
Scaling Design Operations
Streamlined design rituals, review processes, and growth frameworks to boost delivery velocity and consistency. Scaling design maturity across distributed product and engineering teams.
Continuous Discovery Systems
Operationalised a 15K user feedback community connecting users, design, and product teams. Turning insight into roadmap priorities and measurable feature success.
Cross-Team Orchestration
Orchestrated a multi-team design modernisation programme serving 2M users, reducing design debt and cognitive load while increasing user satisfaction by 12% across consecutive quarters.